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MASTERCARD
PRESS RELEASE:
New
MasterCard PayPass™ Utilizes Contactless Card Payment Technology
MasterCard
Partners with Chase, Citibank, MBNA and Multiple Merchants in an
Orlando, Florida Market Trial to Offer Consumers a "Simpler Way
to Pay"
Purchase, NY, December 12, 2002 - MasterCard International today
announced MasterCard PayPass™, a new "contactless" card payment
program that provides consumers with a simpler way to pay. Using
MasterCard PayPass, consumers simply tap or wave their payment card
on a specially equipped merchant terminal that then transmits payment
details wirelessly, eliminating the need to swipe the card through
a reader. The new solution is ideal for traditional cash-only environments
where speed is essential, such as quick serve and casual restaurants,
gas stations and movie theaters.
MasterCard is currently working with leading financial institutions
- Chase, Citibank and MBNA - to trial MasterCard PayPass with numerous
merchants in the Orlando, Florida area. Consumers taking part in
the trial can use the card's "tap & go" feature at participating
Orlando merchants, including Boaters' World, Chevron, City of Orlando
Parking, Friendly's, Loews Universal Cineplex, Ritz Camera and Wolf
Camera. Quick serve restaurants and additional retailers will be
added in January. Since the MasterCard PayPass card can be used
exactly like existing magnetic stripe cards in addition to the new
PayPass feature, consumers can also use it at any of MasterCard's
more than 29 million acceptance locations around the world.
"The introduction of MasterCard PayPass is a prime example of MasterCard's
commitment to providing our customers and their cardholders with
a variety of innovative and secure options to meet their evolving
payment needs," said Art Kranzley, chief e-Business officer, MasterCard
International. "MasterCard PayPass transactions are simpler and
faster than cash, and leverage the high-level security of payment
cards, that consumers have come to trust."
The MasterCard PayPass Value Proposition
The strength and appeal of MasterCard PayPass benefits all parties
involved in the payments process - cardholders, merchants and financial
institutions.
MasterCard recently completed extensive consumer research that
indicated 63 percent of consumers surveyed said that they would
"definitely" or "probably" use MasterCard PayPass if their bank
offered it to them. Also, consumers surveyed who would "definitely"
use MasterCard PayPass indicate that it will replace cash in more
than half (53 percent) of their future transactions. Consumers'
feedback indicated that PayPass is perceived to be "innovative"
and "fun to use," as well as an enhancement that "would make shopping
less of a hassle."
Among the benefits to consumers, MasterCard PayPass is designed
to:
- Provide better record keeping than cash.
- Provide a quick, easy payment method, thereby improving the
overall in-store experience
- Increase the feeling of security, as cardholders remain in control
of the card during transactions
For merchants, MasterCard PayPass is designed to:
- Be simpler and faster than cash, thereby speeding consumers
through the check-out process
- Increase average transaction amounts spent as compared to cash
- Provide a reliable, trusted payment method that works well in
"quick pay" environments
- Help attract new customers and increase their loyalty
For member financial institutions, MasterCard PayPass is designed
to:
- Increase Gross Dollar Volume (GDV) by attracting payments away
from cash
- Open up new acceptance opportunities for "quick pay" environments
- Increase accountholder loyalty for their card programs
How MasterCard PayPass Works
MasterCard PayPass is an enhanced payment card that features a
hidden embedded computer chip and antennae. A cardholder simply
taps or waves his or her MasterCard PayPass card on a specially
equipped merchant terminal. The card then transmits payment details
wirelessly, eliminating the need for a cardholder to hand over his
or her card for a merchant to swipe through a reader. Account details
are communicated directly to the special terminals and are then
processed through MasterCard's highly trusted acceptance network.
Moments after a consumer taps the terminal with his or her PayPass
card, they receive payment confirmation and are on their way.
MasterCard PayPass is built around globally interoperable standards
and relies on the ISO Telecommunications Standard #14443 to transmit
Track 2 data via radio frequency. In North America, where the majority
of transactions are authorized on-line, the payment application
data is based on the magnetic stripe information. The card/terminal
interaction is based the MasterCard Proximity Chip - Online Profile,
which is a subset of EMV/ISO7816 commands.
Bringing MasterCard PayPass to Market
The MasterCard PayPass trial program is designed to test the real-world
applications of a contactless payment card. This test builds upon
the successful employee pilot that recently took place at MasterCard's
Purchase, New York headquarters. Initial results from the employee
pilot showed that purchase transaction time was reduced by up to
64 percent. In addition, the average transaction amount increased
by 10 percent when using a payment card in lieu of cash.
The Orlando trial will test the operational reliability, interoperability,
and cardholder and merchant experiences of MasterCard PayPass. Chase,
Citibank and MBNA will be re-issuing cards that feature the enhanced
payment technology to a sampling of their Orlando-based cardholders.
Upon the expected successful completion of the Orlando pilot, MasterCard
plans to introduce MasterCard PayPass to additional markets. MasterCard
PayPass is MasterCard's global program name and it has already been
approved for use in MasterCard's key markets.
MasterCard is pleased to partner with the following companies in
support of introducing PayPass: Chip Developer/Manufacturers: Infineon/SC2,
OTI Inc./Samsung, Philips Semiconductor/Oberthur; Card Manufacturers:
Colorado Plastics Inc., Oberthur USA; Card Personalization Bureaux:
First Data Corp, MBNA; POS Providers: C-SAM, OTI Inc., Panasonic,
Stella, Verifone, ViVOtech, 3 Form Design; Testing & Compliance:
Cadimes, Caradas, Consult Hyperion; Merchant Installation: Edgar
Dunn, OTI Inc.
Additional information is available at www.paypass.com.
About MasterCard International
MasterCard International is a leader in global e-business. MasterCard
is focused on providing its member financial institutions with customized,
meaningful global e-business
solutions that connect them to their accountholders. Through its
investment in industry innovation, participation in standards development
and business alliances, MasterCard is staying in the forefront
of technology integration to enable anytime, anywhere payments across
multiple channels and various devices. MasterCard's global e-business
solutions include Internet security, smart cards, mobile commerce/wireless,
business to business electronic commerce, and numerous emerging
technologies.
MasterCard International has a comprehensive portfolio of well-known,
widely accepted payment brands including MasterCard, Cirrus and
Maestro. More than 1.7 billion MasterCard, Cirrus and Maestro logos
are present on credit, charge and debit cards in circulation today.
With approximately 25,000 MasterCard, Cirrus and Maestro members
worldwide, MasterCard serves consumers and businesses, both large
and small, in 210 countries and territories. MasterCard is a leader
in quality and innovation, offering a wide range of payment solutions
in the virtual and traditional worlds. MasterCard's award-winning
Priceless advertising campaign is now seen in 90 countries and in
45 languages, giving the MasterCard brand a truly global reach and
scope. With more than 29 million acceptance locations, no payment
card is more widely accepted globally than MasterCard. For the nine
months ended September 30, 2002, gross dollar volume exceeded US$831.7
billion. MasterCard can be reached through its website at http://www.mastercardinternational.com.
This press release contains forward-looking information. Although
MasterCard believes that its expectations are based on reasonable
assumptions, it can give no assurance that its goals will be achieved.
Important factors that could cause actual results to differ materially
from the forward-looking information contained in this release include:
MasterCard's ability to achieve its strategic objectives; whether
the terms of the transactions will be approved by MasterCard members
and Europay shareholders; MasterCard's ability to realize the contemplated
benefits of the transactions; changing market conditions; and other
matters. MasterCard disclaims any obligation to publicly update
or revise any forward-looking information.
Click
here for a link to the press release at Mastercard web site...
ViVOtech (adapter provider)
“ViVOtech’s innovative
radio frequency terminals are specifically designed to fit existing POS systems so merchants
can rapidly and cost-effectively deploy MasterCard PayPass.”— Jorge
Fernandes, CEO, ViVOtech
Media Contact: Carmella Lyman, 530-546-5488 or 775-233-8300
Click
here for a link to ViVOtech’s product to see how you benefit from
these proximity payment solutions...
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