Dale
Achabal Ph.D. — Distinguished
Professor of Marketing Santa Clara University
Large Retailer
Chains Advisor
Dale
Achabal is the L.J. Skaggs Distinguished Professor
of Marketing at Santa Clara University and is also the associate
dean for research and development. In addition, he directs the efforts
of the Retail Management Institute, which focuses on management
development, retail-related research, and retail education at the
undergraduate level. Among his research interests are information
and expert systems, productivity analysis, and retail patronage.
Professor
Achabal received his bachelor's and master's degrees from San Francisco
State University, and earned his Ph.D. at the University of Texas
in Austin. He joined the Leavey School faculty in 1980.
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