ViVOtech Honored for NFC Product Line and Strategy

Frost & Sullivan Product Line Strategy Award

ViVOtech has worked hard over the past 10 years to define, develop, and deliver the NFC dream. Over the years we’ve been recognized by some of the finest organizations in the world, and today is another one of those days.

Today we announced the winning of our 2nd Frost & Sullivan Product Line Strategy Award for superior NFC mobile commerce solutions for in-store payment, loyalty, marketing and merchandising. The report notes that ViVOtech delivers “the key building blocks of the NFC ecosystem,” including smart applications for enhancing the customer experience, trusted service manager (TSM) softwareinteractive marketing platform and point of sale systems.

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CTIA Wireless Innovation Showcase

We’re proud to be featured in the Telecom Council Innovation Showcase at the CTIA WIRELESS 2012 conference held today through May 10, in New Orleans, Louisiana. We are the only technology company representing NFC mCommerce solutions in this year’s Showcase.

The Telecom Council of Silicon Valley, in partnership with CTIA WIRELESS, highlights startup innovation at the conference. The Telecom Council Showcase, located at booth 4051 in the Emerging Technology Zone, will ensure that CTIA WIRELESS attendees experience companies that are driving innovation and pushing the envelope of the wireless industry.

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iPhone (NFC) 5, Mobile Payments on the Run

Forbes published an interesting post yesterday about the coming tsunami of NFC smartphones and contactless payments. The author, Bruce Upbin mentioned the Apple Golden Touch and how, more often than not, when they release a product or get behind a technology it flourishes. Those of us in the mobile payments and mCommerce space are waiting for the iPhone 5 announcement hoping that it will include NFC technology. Many speculate that it will. But we all know how Apple works, they develop or endorse technologies that not only benefit the general public but also benefit themselves. So what’s the benefit for Apple to include NFC in their next iPhone you ask?

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Google’s Interior Maps Coupled with NFC — Oh, the Possibilities

Engadget posted the other day about Google’s Interior Floor Plan Maker app that anyone can use to improve maps of interior spaces, such as airports and malls. That got us thinking…

As indoor maps become more ubiquitous on mobile devices, there will be some cool opportunities to combine this technology with NFC to unlock information on the go. For example, take a guided tour of a museum using your Google Indoor Map to show the route and your NFC-enabled mobile device to trigger multimedia presentations at each exhibit you stop at—all right on your phone or iPad. Or, create a list of items you need to purchase at the mall, have Google Maps show you where each item is in the mall, the most efficient path and offers and related products that will save you time and money along the way. And we’re just getting started.

We live in unprecedented times.

NFC Mobile Commerce Evolution (infographic)

It’s been a long, hard climb – nearly 10 years in the making – but the mobile commerce revolution has officially begun. Contactless NFC payment technology may well have started with the credit card, but we are now seeing the transition to mobile phone payments, digital wallets and rich mCommerce apps for real-time marketing, merchandising and loyalty programs. Ubiquitous adoption is no longer just around the corner; mCommerce is actually, finally here.

From the formation of early NFC technology standards in 2004 to an astounding 550 Million NFC enabled phones in the market by 2015, NFC mCommerce has garnered great adoption even faster than the credit card or eCommerce.

Check out our infographic on the subject of Mobile Commerce Evolution and feel free to take and share it.