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Survey
Results Reveal an Increase in Contactless Payments via New MasterCard
Mobile with PayPass
A
Majority of Trial Users Surveyed said they Enjoy Using a Mobile
Phone to Make Daily Payments
Taiwan,
June 21, 2007 - MasterCard Worldwide in collaboration with
Taiwan Mobile and Taipei Fubon Bank today announced the initial
results of a survey conducted in line with trial of MasterCard®
Mobile with PayPass™. The survey results revealed that over
75% of the trial program participants preferred using MasterCard
PayPass on mobile phones than traditional contact-based cards. Participants
found it highly useful to be able to access their funds via their
mobile phone, receive extensive acceptance and download coupons
for storage within their mobile phone.
The
NFC* -enabled mobile phone, which is equipped with MasterCard PayPass,
was launched in early 2007 to provide consumers in Taiwan an innovative
contactless payment device that would carry the same payment functionality
and services that payment cards provide. One hundred consumers were
selected by Taiwan Mobile to test the MasterCard PayPass payment
feature embedded on a Nokia 3220 mobile phone.
*NFC is a short-range proximity technology that uses radio frequency
(RF) to enable secure, contactless communication between two devices.
Survey
Results of the MasterCard Mobile with PayPass Trial Program
To fully understand consumers’ perception towards the new
payment mode, MasterCard together with Taiwan Mobile and Taipei
Fubon Bank carried out a survey with 100 consumers. Each consumer
was tasked to use their MasterCard Mobile with PayPass to make payments,
as well as download e-coupons in real-time or in advance at more
than 2,000 merchant acceptance locations in Taiwan. The following
is a summery of the survey results:
-
Participants using the Nokia 3220 equipped with MasterCard PayPass
made payments more often when compared to using traditional contact-based
cards. Participants cite “mobility” and “real-time
e-coupon download” as the two major advantages of MasterCard
Mobile with PayPass.
-
More than 25% of participants who used their PayPass card 2 to
3 times a month prior to the trial program increased their frequency
of usage to more than 3 times a month after experiencing MasterCard
Mobile with PayPass.
-
More than 40% of users surveyed expressed preference towards using
e-coupons because of its “rewarding privileges”, “customization
towards their personal shopping habits” and “extensive
link to various merchant stores.”
- 67.8%
of program participants were satisfied with the trial experience
and would like to continue/renew their MasterCard Mobile with
PayPass in the future.
U-Kan
Din, General Manager of Taipei Fubon Bank said, “Taipei Fubon
Bank is enlightened by the positive response received from the participants
that are currently testing MasterCard Mobile with PayPass. Based
on this successful experience, Taipei Fubon Bank will continue to
provide a diverse portfolio of services in order to bring consumers
a more convenient and friendly shopping experience accustomed to
their lifestyle needs.”
"For
telecom service providers, the mobile payments market has been an
important area that we wish to develop. During the trial program
of MasterCard Mobile with PayPass, consumers were able to experience
a state-of-the-art contactless payment solution, as well as download
e-coupons anytime anywhere. We will endeavor to continue to promote
MasterCard Mobile with PayPass with embedded NFC technology in order
to provide innovative services to consumers," said Jang-Chen
Dong, Senior General Manager, Strategic Marketing Department, Taiwan
Mobile.
“Initiating
surveys during the trial period is essential in understanding consumer
uptake and receptiveness towards new technology. From the results,**
we can see that consumers in Taiwan are accepting the multiple benefits
of the program, such as its e-coupon service and ease when making
payments,” said Tina Chiang, senior vice president and country
manager, Greater China, MasterCard Worldwide. “As the first
market in Asia/Pacific to launch MasterCard Mobile with PayPass,
we are delighted that the trial program has been met with success.
We look forward to working closely with Taipei Fubon Bank and Taiwan
Mobile to officially launch this program in order for consumers
to enjoy the benefits of secure, convenient and quick transactions
that can be conducted with their mobile phone."
As
of Q1 2007, consumers can use their MasterCard Mobile with PayPass
at any one of the 51,000 PayPass-enabled merchants globally, including
over 2,000 merchant acceptance locations in Taiwan. Merchant outlets
in Taiwan include: Hi-Life Convenience Stores, Wellcome Supermarkets,
Cinemark Theater, IS Coffee, the Nan Ren Hu Highway Service Area,
and Captain Stores. Moreover, consumers will also be able to make
payments on the transportation network in Southern Taiwan.
This
payment solution is also environmentally friendly as it allows “e-coupons,”
which are transferred electronically through NFC mobile sensors,
to be stored on a mobile phone rather than using traditional paper
coupons.
**The
trial results are only directional findings as the sample size (less
than 100) are not statistically relevant.
About the MasterCard Mobile with PayPass Consumer Survey
The results consisted of 90 valid questionnaires that were retrieved
from 100 questionnaires distributed as part of the trial program
that was launched on 7 February 2007. A total of 41 males and 49
females between 21 and 40 years old participated in the survey.
The trial results are only directional findings as the sample size
(less than 100) are not statistically relevant.
MasterCard
PayPass Momentum (Second Quarter 2007)
- June,
2007 - Affiliated Computer Services, Inc. (NYSE: ACS) announced
that its airport parking applications in North America will begin
accepting MasterCard PayPass contactless payments. ACS is the
leader in large airport parking systems, with more than 20 current
installations at the nation’s busiest airports.
- May,
2007 - MasterCard recently announced the launch of Europe's first
watch equipped with MasterCard PayPass contactless technology,
in collaboration with Garanti Bank in Turkey.
-
May, 2007 - BNI in association with MasterCard announced the launch
of Indonesia’s first MasterCard PayPass credit and prepaid
cards.
-
April, 2007 - MasterCard and USA Technologies (NASDAQ: USAT) announced
that six of America’s most prominent vending companies are
installing e-Port® cashless payment technology on their vending
machines to accept MasterCard PayPass cards and devices.
-
April, 2007 - MasterCard announced in the USA that three arenas,
home to three National Hockey League (NHL), two National Basketball
Association (NBA) teams and an array of special events are accepting
MasterCard PayPass, a contactless payment option. Now fans can
pay for concessions using MasterCard PayPass, which delivers speed
and convenience at the register when making purchases.
-
April, 2007 - MasterCard and USA Technologies (NASDAQ: USAT) announced
that Coca-Cola Bottling Company United Inc., the third largest
bottler in America, is installing cashless payment technology
in vending machines.
About
MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical
economic link among financial institutions, businesses, cardholders
and merchants worldwide. As a franchisor, processor and advisor,
MasterCard develops and markets payment solutions, processes over
16 billion transactions each year, and provides industry-leading
analysis and consulting services to financial institution customers
and merchants. Through its family of brands, including MasterCard®,
Maestro® and Cirrus®, MasterCard serves consumers and businesses
in more than 210 countries and territories. For more information
go to www.mastercard.com.
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