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Marcelo De
Lima Press Release
Silicon
Valley Entrepreneur Marcelo De Lima to Manage Marketing Activities for ViVOtech.
Marcelo
De Lima, Silicon Valley Entrepreneur and veteran of two start-ups
joins ViVOtech team to lead marketing activities.
Los
Altos, CA, April 25, 2001--- ViVOtech, Inc, the industry leader
in providing mobile wallet solutions to simplify the usage of credit
cards at the existing 21 million physical merchants, has added Marcelo
De Lima, Silicon Valley entrepreneur, and experienced marketing
professional to it's Team as the new Director of Marketing. De Lima
will manage all marketing activities for company, having the challenge
to create the communication strategy as innovative as the revolutionary
ViVOtech solution, which completely changes the way consumers
use credit and charge cards.
'As
ViVOtech continues its fast-paced expansion and leadership position
in the payment solutions market, Mr. De Lima will be a great asset
for the company with his previous experience in marketing for high-growth
start-ups.' said Jorge Fernandes, CEO of the company.
Mr. De Lima held marketing and business development management positions
for two start-ups in the Valley. In 2000 he was co-founder of Amniventure.com,
being responsible for all marketing activities for this accelerator
of high-tech companies, In 1998-99 Marcelo was marketer for Qool.com,
online auction site that uses an innovative micro payments system
to create a loyalty program game with users.
'ViVOtech appears to me as one of the most promising new technology
companies, based on excellent competitive advantages that not only
include an extremely innovative business model, a clear first-to-market
advantage, but specially a powerful patented solution developed
by some of the best minds in the Valley.' said Mr. De Lima 'and
I look forward to communicate to world how its products will change
they way people make transactions online and offline
'
Before coming to the Valley Mr. De Lima was part of the marketing
team at Philip Morris where he helped bootstrap the newly formed
Key Accounts Management division in Brazil. He also held project
management positions at Promon, one of Latin America's leading Telecommunication
Service Provider. He holds a Marketing certificate from UC Berkeley
and a Business Degree from Universidade de Sao Paulo (Brazil).
About
ViVOtech, Inc. "We turn cell phones into consumer payment devices."
ViVOtech makes both hardware and software to facilitate anytime
anywhere commerce using mobile devices. ViVOtech is focused on the
physical merchant transaction, where over 21 million merchants worldwide
generate in excess of two trillion dollars in yearly transactions.
For
More Information Contact:
Marcelo Lima, ViVOtech, Inc.
Phone: (650) 776-7109
mlima@vivotech.com
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