       |
| For
immediate release
RocketBux
and ViVOtech Ring Up Enhanced Mobile Marketing Technologies at National
Retail Federation Event in New York City
Strategic
alliance combines RocketBux marketing services with ViVOtech’s
next-generation mobile platform to deliver highly targeted campaigns
to mobile advertisers
Santa
Clara, CA. – January 15, 2007 — As interactive
media continue to capture consumer interest and attention, Bend,
Oregon-based RocketBux, Inc. is now offering its mobile phone-based
marketing services through an agreement with leading mobile transaction
platform company, ViVOtech.. RocketBux provides targeted retail
offers and coupons as well as enhanced loyalty programs from merchants
to participating mobile phone users and will use ViVOtech’s
ViVOplatform as its SMS advertising delivery engine.
“With
over 200 million mobile phones in the hands of US consumers it is
the natural evolution for marketers to reach out to this audience,
and RocketBux SMS products are an easy way for them to quickly deliver
valuable and targeted offers to their customers,” said Fred
Boos, RocketBux CEO and Co-Founder.
Under terms
of the agreement, RocketBux will be utilizing ViVOtech’s ViVOplatform
version 3.1 to deliver mobile advertising services to consumers.
RocketBux has three products that deliver value for advertisers
including:
- RocketEnginesm,
a service for credit card, gift card or loyalty card issuers to
deliver offers to their cardholders’ mobile phones immediately
upon swiping their cards at the cash register;
- RocketPowersm,
a closed-loop LBS (Location Based Service) product for shopping
mall operators or retail associations; and...
- RocketLaunchsm,
perhaps the most exciting product of all. RocketLaunchsm leverages
existing advertising (television, print, radio, online or outdoor)
by integrating a “text to short code” message turning
each advertisement into a “direct response medium”.
RocketBux also
offers a patent pending "RocketPayloadsm" shared revenue
system that links participating merchants to an innovative business
service that automates delivery, collection and payment of a financial
"bounty" for utilizing the service.
“ViVOtech
is excited to work with RocketBux to deliver relevant and targeted
coupons and location-based promotions directly to consumers’
mobile phones,” said Michael Mullagh, ViVOtech CEO. “We
have developed ViVOplatform software to enable the next-generation
of mobile services that retailers and card issuers are using to
better reach their customers.”
ViVOplatform
is the next-generation transaction processing software platform
for mobile consumers and fully supports RocketBux’s product
offerings.. ViVOplatform software is designed to work with the magnetic
and contactless payment cards, as well as to integrate with ViVOtech’s
contactless readers, Near Field Communication (NFC) and Over-the-Air
(OTA) payment provisioning technologies.
“The ViVOplatform
transaction engine gives us the ultimate flexibility to dynamically
generate and change messages according to customer response and
location, allowing advertisers to quickly respond to marketing opportunities
and the changing retail landscape on demand, ” added Tony
Westerberg, RocketBux Managing Director and Co-Founder.
With unique
advantages such as personalization, interactivity and immediacy,
the mobile phone has emerged as an attractive advertising tool for
advertisers and brands to reach new customers and target audiences
according to their activities and connected lifestyle. Mobile advertising
is experiencing rapid adoption with Adweek.com recently reporting
that the data group eMarketer predicts global spending on mobile
advertising at over $900 million in 2007.
A demonstration
of the ViVOplatform and other contactless and NFC technologies will
be available at the NRF show at the Jacob Javitz Center, New York
City, January 15th and 16th. Visit the ViVOtech and RocketBux at
booth # 2745
About
RocketBux
RocketBux,
Inc. specializes in mobile phone couponing and location-based text
advertising and rewards. The company provides a new way for merchants
and customers to interact and benefit from each other. Never before
has there been a method for merchants to target their customers
via advertising so precisely. Consumers can now benefit immediately
from the merchants closest to them, receiving special offers that
are geographically and interest-specific. RocketBux has a patent
pending for location-based messaging via point-of-sale. The company
is based in Bend, Oregon. For more information, go to www.rocketbux.com.
About
ViVOtech
ViVOtech is the market leader in contactless/NFC payment software,
transaction processing and over-the-air (OTA) management systems,
and readers. These innovative solutions allow consumers to make
contactless payments with radio frequency-enabled credit cards,
debit cards, key fobs, and NFC-enabled mobile phones. ViVOtech's
products are used by some of the most prominent retailers in the
United States. Currently, with more than 210,000 units in 20 countries,
ViVOtech's products are in use at movie theaters, fast food restaurants
(QSR), casual dining establishments, convenience stores, gas stations,
drug stores, grocery stores, buses, taxicabs and vending machine
locations, enabling a wide variety of businesses to accept contactless/NFC
payments. In 2005, ViVOtech received the prestigious Frost &
Sullivan technology award for its role in transforming the contactless
payment industry, as well as winning the first annual ETA Technology
Innovation Award. ViVOtech was recently honored with a MasterCard
"Best Vendor Partner Award" as the first vendor to deliver
stand-alone contactless readers for MasterCard PayPass customers.
For further information, visit www.vivotech.com.
Contact
Information:
Kristin Miller
SS|PR
719-634-8292
kmiller@sspr.com
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